32Red Plc is engaged in the provision of interactive licensed betting and gaming operations over the internet. The company's servers host MicroGaming casino software, which is used to generate all casino game play and to maintain customer accounts. Its poker activities are offered through the Prima Poker network with customer support. The company's customers are based in the UK, and play a wide range of casino games at 32Red.com, including roulette, blackjack, baccarat, craps and poker. It operates its business through following segments: Casino and Other products. 32Red was founded by Edward John Ware on January 8, 2002 and is headquartered in Gibraltar.